SMART RECOVERY AUSTRALIA is a not-for-profit rehabilitation organisation providing professional training courses to assist and help people with problematic behaviours.
I helped them build a wide range of online, print marketing and learning assets. The team aimed to convey professionalism to both donors & stakeholders and communicate their attitudes & principles as a people-first institution.
To enforce the organisation’s brand image the design kept the consistency of the brand colour pallete, largely used block colours; with infographics and icons as the visual aid to better communicate with the users of the assets.
By the end of 2016, with the reinforced brand designs and systemised design training materials, Smart Recovery Australia achieved a big increase in numbers of attendees and expanded into New Zealand.