Category: Campaign

Colour is the New Black

In 2016, Sony launched its 4K HDR TV range. The new 4K HDR technology brings for the audience a whole […]

Sony ANZ’s summer holiday season campaign focused on Digital Imaging (DI) products with strong offers on still & cameras for […]

The brief was to hero a collection of Sony products which would appeal to the travel enthusiasts. The creative execution […]

The Sony summer sale is Sony ANZ’s largest annual campaign which coincides with the XMAS shopping season. The 2015 Summer […]

The Sony Tennis Sensor was launched in early 2015. A small smart device which easily attaches to a compatible racquet, […]

Functionally and in it’s design, the Sony shower radio is not a typical Australian market product. This naturally brought with […]