FIG Fitness provides one to one personal training, football coaching and capoeira instructing. The client has recently moving business focus from group/corporate trainings to 1:1 fitness trainings and required a brand new visual identity design.
The challenge of this project is transforming the former business image into a new image with the consistent high-quality services towards both old and new members. The logo concept is based on the initials of business founder’s name, the founder has over 15 years’ experience in fitness training industry with high reputations among peers and clients. F, I, G three letters assembled as a strong and tight symbol; slightly angled logo represents the speed from exercises. The logo used gradient navy blue with a tip of orange fold on the corner of ‘F’.
After the new visual designs applied to use, the client received positive feedbacks from members, along with increased newly joined members.